Leadership
Executive & Diplomatic Mandates
Chairman
Elkarachi Holdings
Second-generation leadership of a family enterprise specialising in polyurethane foam, mattresses and carpets across Mauritania and North West Africa.
VisitGeneral Manager
Rim Foam
A family business based in Nouakchott and part of Elkarachi Holdings, focused on the production of polyurethane foam.
CEO
Maucit
Part of Elkarachi Holdings, focused on the manufacture of mattresses.
CEO
MFM
Part of Elkarachi Holdings, focused on the manufacture of carpets.
Honorary Consul in Mauritania
Republic of Lithuania
Serving as Honorary Consul of the Republic of Lithuania in Mauritania.
President
Union of Foam and Mattress Manufacturers in Mauritania
Working on manufacturing standards, safety and fair competition in Mauritania’s foam and mattress sector.
Board Advisor · Dubai
Sleep Expo Middle East
Offering strategic guidance on sleep innovation, sustainable manufacturing and wellness-focused product development, working alongside global industry leaders to shape the agenda of one of the Middle East’s most influential platforms in the sleep and wellness sector.
A word from the Chairman
As Chairman, my journey is driven by a vision that goes beyond the conventional boundaries of business – to make a meaningful difference in the lives of the people we serve and beyond.
Since the inception of our family business, we have made it our mission to not only dominate the polyurethane foam, mattress and carpet market in Mauritania, but to reach every home with quality, affordability and innovation.
ELKARACHI HOLDINGS was born out of this ambition, with the aim of combining tradition and innovation and ensuring that our products are not just commodities, but bridges connecting Mauritania to the global community.
My goal has always been clear: to improve our industry, to innovate relentlessly and to expand our reach into new and impactful sectors. These are not just business decisions, but also steps towards a sustainable future for Africa and a more interconnected world. This journey is about more than business growth – it’s about cultural exchange and creating a legacy of impact.
To all who are part of this, employees, collaborators and partners, thank you for joining us on this journey. Together, we will continue to innovate, inform, inspire and most importantly, make a positive impact.
Cheikh Mohamed Elkarachi